Margaret Price

Strategist. Researcher.

Margaret studies human behavior to uncover insights for strategic and creative efforts as a Principal Design Strategist at Microsoft. 

She has a background in studying human nature and monitoring the cultural landscape to identify areas for creative and strategic growth. Prior to Microsoft, Margaret held various positions across business, design, marketing, R&D, and, brand strategy serving companies like PepsiCo, Target, AT&T, and, Procter & Gamble.  Her passion for research and identifying latent human needs has taken her to over 40 countries.

Most recently, Margaret collaborated with a series of industry experts to create a documentary about Inclusive Design and the importance of understanding, designing for, and embracing human diversity. Margaret is currently helping to create, evolve, and, scale the Inclusive Design practice at Microsoft.

Her content strategy is featured in the Inclusive Toolkit which was recently awarded by IXDA and nominated as a FastCO World Changing Idea. Her curriculum has been taught in Universities worldwide. Most recently, within RISD, Brown, UW, and, MIT.