BIO

Margaret Price is a principal design strategist and researcher at Microsoft focused on studying human to human interaction as a model for human to technology interaction.

She has a background in studying human nature and monitoring the cultural landscape to identify areas for creative and strategic growth. Prior to Microsoft, Margaret held various positions across business, design, marketing, R&D,  and, brand strategy serving companies like PepsiCo, Target, AT&T, and, Procter & Gamble.  Her passion for research and identifying latent human needs has taken her to over 40 countries.

Most recently, Margaret collaborated with a series of industry and internal experts to create a documentary about Inclusive Design and the importance of understanding, designing for, and embracing human diversity. Margaret is currently helping to create, evolve, and, scale the Inclusive Design practice at Microsoft.

Her content strategy is featured in the Inclusive Toolkit which was recently awarded by IXDA, nominated as a FastCO World Changing Idea. Her curriculum has been taught in Universities worldwide. Most recently, within RISD, Brown, and, MIT.

ETHOS

I AM:

A Thinker & Doer 

Hyper-independent 

Left and right-brained  

Hungry  

Actionable Thought Leader

Innovative problem solver

Visionary 

Positive Change

Hit-the-ground-running

Scrappy  

Creative with ambition

Embracer of ambiguity

Interests 

I love to geek out.

Exploring human connection and unearthing insights that brands can use to transcend categories in the broader culture is a passion. Facilitating exploratory research and using insights to inform business and design decisions is a specialty. 

I love consumer insights.

Ambiguity, white space, and problem-solving under pressure fuels me. In 2013, I acted as a lead consultant to help a $21B company build a brand and centralized marketing team from the ground up. I'm currently helping to create a practice that's radically redefining the way Microsoft makes products. 

I love messy and complex challenges. 

I'm constantly hungry to learn, experience vulnerability, and, seek creative stimulus from exposure to new people and surroundings.  I often achieve this by taking classes where success simply means participating vs. becoming an expert. Favorites include: Zorbing 101 in Swizerland, Beginning trapeze in Seattle, Surf camp in Bali, Painting in Rome,  Meditation in Vienna, and, Zombie Survival Training in Chicago.