Demand Generation

For the launch of Dynamics CRM 2011, Microsoft wanted to:

• Engage and drive interaction so that potential customers could try the product in lieu of “seeing it”
• Drive attendance to a virtual launch event with Steve Ballmer as the keynote speaker
• Create a nurture strategy to bring leads into the sales pipeline

Collaborating with Microsoft and multiple WPP agency partners a comprehensive social, RM and media plan was created integrating Microsoft partners and field sales teams. Beyond a campaign itself a full email nurture and retention plan was created to transition soft leads into existing customers.

We helped Microsoft exceed their registration goal by 553% (11,068 registrants against a goal of 2000) and receive 2K+ product downloads.

My role: US Social Media plan including contact and content calendar, microsite content strategy, nurture strategy, RM plan including content, testing, segmentation and measurement.