From brand to demand.

From macro strategy to micro execution.

Integrated Strategy

Consumer Insights:

  • Cultural and Consumer qualitative research; certified moderator 
  • Customer Journey Maps
  • Purchase process map
  • Advanced Qualitative Research from methodology design through creating actionable recommendations.           
  • Quantitative Research including vendor selection and management for a panel, hosting, etc.
  • Social listening analysis and triangulation with existing research 
  • Collaboration with designers to create multi-format tools (from infographics to puzzle pieces) to socialize insights or create programs internally
  • Quantitative Research and Analysis

Branding:

  • Strategy 
  • Whitespace and ambition identification
  • Positioning 
  • Internal Education
  • Culture and Internal Branding
  • Employee Engagement and Sales Enablement
  • Connecting the dots between internal and external branding: Recruiting, On-boarding, Retention and physical environment
  • Brand Architecture
  • Portfolio Archtecture  
  • Verbal identity, tone, messaging, character of master and sub-brands
  • Role of the brand within the broader culture; cultural tension the brand can push up against 
  • Facilitation of brand workshops with C-level executives
  • Facilitation of ideation sessions with design teams for logos, visual identity, and translating that to communications

 

CRM & Direct Marketing:

  • Program Design 
  • Content Strategy
  • Contact Strategy 
  • Customer Segmentation 
  • Testing
  • KPI development 

 

Sales Enablement: 

  • Activating Brand Strategy
  • Audit: People, tools, technology, behaviors, success
  • Objective identification workshops
  • Sales readiness and training programs including KPI development and process creation/optimization
  • Content/Asset development tailored by vertical and/or role 

Annual Planning: 

  • Communications, content, & multi-channel planning 
  • Category, competitive, target, industry, market sizing research including SWOT analysis
  • Business and marketing KPIs tied to corporate straetgy objectives
  • Facilitation, ideation and brainstorm sessions with cross-discipline teams
  • Multi-level partner programs

Digital Strategy & Social Media:

  • Digital sophistication assessment
  • Audit 
  • Ecosystem Mapping
  • 3,6,12 month strategic and operational roadmap aligning with business and corporate strategy  
  • Channel and content development and prioritization 
  • Competitive and Industry Analysis
  • Content and promotional calendar
  • KPI development at multiple levels
  • Social Media opportunity analyses, roadmap, channel and content calendar 
  • SEO audit and optimization
  • Website content strategy and collaboration with UX/design/developer teams

Product/ Solution Naming:

  • Facilitating brainstorming workshops
  • Market, competitive, industry analyses  
  • Global testing
  • RFP for research vendors 

Thought Leadership Like: 

  • Brick and mortar in an online world
  • B2B storytelling in the 21st century
  • Brand Architecture 101
  • Marketing meets IT

Design Strategy

  • Workshop facilitation and moderation 
  • Collaboration with global design teams
  • Use understanding of design language to lead teams through process 

Leadership

  • Challenge and inspire others to achieve business and marketing results  
  • Break silos by building relationships with cross-functional teams
  • Oversee training and development of partners
  • Identify opportunities for business and product growth
  • Liaison between field, digital, loyalty, CRM, direct, brand, customer service, and sales teams to ensure brand consistency and alignment  
  • Directly manage cross-functional teams

 

 

 

 

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Contact me for consulting fees